AI Explainer Videos

Short videos that show clearly how your product, software or process works, made with AI.

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What an explainer does

A desk with a mood board in a quiet studio office

An explainer works when the audience can follow it. That depends on what you leave out, how you structure the information, the comparison you choose and the pace of the story. AI makes the visuals faster; those decisions still take experience.

Script and storyboard first

Frames and sketches pinned to a studio wall

We start by deciding what the viewer needs to know and in what order. The script is approved before any visual work begins. Then generated frames show how the explanation unfolds, and every visual is agreed at the storyboard, before full production.

Film once, set it anywhere

A presenter talking to camera on a rooftop at sunset

For presenter-led and training explainers, we film once in any quiet room, then change the presenter’s look and place them in the right setting. Useful when the same explanation has to work across several markets or audiences.

Animated, generated, or both

The presenter in a futuristic corridor, wearing headphones

Some explanations want generated scenes. Others want typography, interface animation, diagrams or clean 2D motion graphics. Physical products and devices are often clearest in 3D. We mix them to suit the subject, rather than force every idea through one tool.

Where explainers are used

Two colleagues watching an explainer on a screen

Anywhere something needs to be understood quickly and the same way by everyone:

  • Product and service explainers
  • Software and SaaS
  • Process and technical videos
  • Training and education
  • Features and onboarding
  • Internal and policy communication

Questions

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